The Optical Shop
One of the largest chains of optical retailers in HongKong and S.E. Asia wanted their compact stores to stand out in intensely overcrowded locations: "My inspiration was two-fold: firstly, the chaotic street signage of S. E. Asia was predominantly horizontals and verticals, secondly, the eye store in the movie Blade Runner!
The new look was literally outstanding and an award winning success.

Brand Identity
Logotype and Graphics
Signage